This was a second year campaign on Cat Welfare Society, a non-profit organisation.

 

As imbecile as it might sound, I have a fear of cats, or rather, kittens – they followed me home during primary school days. The project was obviously heavily-focused on cats and I have to search tons of information about them. I felt nauseous at the thought of searching online for "cats" and staring at thousands of photos of them. Furthermore, we were to work on non-pedigree cats, meaning stray cats including abandoned and abused ones, which adds to the nauseousness. With other project mates who similarly do not adore cats, our idea was to have a main mascot for our campaign so that people out there who also fear cats will not be deterred from this campaign just because it is about cats.

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I designed the mascot to be specifically a turtle shell cat because it means that the cat does not belong to a specific breed. They are the ones most commonly found stray, and are often the ones abused by the human race.