The project was targeted at 25 to 35 year-old newlywed couples who are also new homeowners and are looking into furnishing their new home. After conducting research, we came up with a big idea, "COURTS in a Box". The idea conveys that one can keep their budget in the box while shopping with COURTS.

 

My team further broke the 6-month campaign into two phases. The first phase being, "A brand new COURTS" as the target age group associates COURTS as a brand for the older generation. Yet, they are unaware that COURTS has just revamped and launched new series of trendy furniture. Therefore, this phase is set to change the perception that people has of COURTS.